Importance of Bounce Rate

What is Bounce Rate?

Bounce Rate is a digital measurement from which you calculate that how much can a web page be insisted to the users to visit other web page of that website. By getting this rate, you can analysis that whether the content of your web pages fulfill the information which users want to get or not.

The bounce rate also is showed the calculation that how many visitors go away from the web page of your site after watching it. i.e. It shows that how much the provided services or product's information of your company are matched with users or visitors requirement.

Let's understand this Bounce Rate with an instance.

Suppose, your web site's homepage has 10% bounce rate. i.e. 90% of your total visitors are insisted to visit another web page of your site. In other words, 10% of your total visitors are went away from your homepage.

By getting this bounce rate, you can know that your website performance is good or bad. If your web page's performance is bad, then you have to improve your web page's content or provide all the information related to your products and service, which you offer, to insist the user to visit another page of your site.

You can calculate this bounce rate for both the individual web page of site and for whole site.